Course Information
Century Academy workshops are one day long and divided up into four focus groups; participants will have the opportunity to attend them all. Each focus group will specialize in different areas, drawing upon the first hand experiences and knowledge of the industry's best and brightest professionals, we'll break you in with the latest and the most accurate information and insights.
Fun: Learn as the speaker breaks down the fashion “jargon” into bite-sized pieces. Though it might seem trivial, this is an important part of a career in the industry. Depending on the area in which you want to specialize it can be a minefield of collections and seemingly unintelligible words borrowed from other languages, namely French and Italian.
Learn the difference between couture, resort, ready-to-wear, or prêt-á porter? The label versus the fashion “house” and the correct way to pronounce Yves Saint Laurent.
Stylish: In addition to unraveling the mysteries of “fashion-speak,” there will be practical demonstrations where professionals offer styling tips and runway techniques. Learn why double sided tape, file clips and “chicken cutlets” are so essential to a stylist’s kit and to a picture-perfect trip down the red carpet.
In some cities scouts will scope out the audience and select a member/s for instant makeovers using only the outfit in which they stand. We will have an ‘events’ photographer taking shots for you to practice on the day, so you may choose to wear what you feel a model should for a casting and let us tell you what works.
Open: General Sessions will be scheduled for the end of the day. This will include audience participation; this will be a half-hour “ask-the-expert” session where the floor will be open for questions and concerns for the fashion professionals of the day.
Focus: Focus groups will give the attendees an opportunity to connect with the professionals in their desired field in a more intimate setting. The session will focus on more individual needs, goals and address some ways in which to get started and move forward.
The academy workshop focuses on the main skills of presentation, catwalk and photographic technique, consisting of:
- Personal image development
- The art of posing
- TV commercial acting
- The latest runway techniques
- Makeup artistry
- Skin and hair care specific for your type
- Exercise and nutrition
- Successful interviewing techniques
- Professional portfolio development
- How to work with photographers, stylists, make up artists and choreographers
- The ‘business’ of modelling
What you will learn:
- An insight to in-depth details of how the industry works
- Know how to get constant assignments (castings)
- How to develop your personal attributes in order to be successful
- Know how to sell yourself to major fashion designers/editors
- How to interact with the camera
- How to deal with PR and Press
- Go and see techniques
- How to present yourself in a fashionable manner
- When and when not to accept an assignment
- How to deal with cowboy agencies/photographers
- An understanding of what the editorials are looking for
download The course Brochure here .
Download application form
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